Global Soft Power Index 2024

Global Soft Power Index 2024. In the latest brand finance global soft power index 2024 report, malaysia has made significant strides in international relations, marking a notable improvement in various key pillars. The philippines climbed nine spots to 52nd place out of 193 nations with an overall index score of 39.8 out of 100 in the latest edition of the annual global soft.


Global Soft Power Index 2024

The global soft power index is the first study to not only measure soft power based on a perceptions survey, but also to cover practically the whole world in terms of both brands ranked and. In 2024, for the first time, brand finance has researched all 193 member states of the united nations, with 72 new entrants to this year’s ranking.

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